Friday, May 6, 2016

Introducing the new Double-Sided Backlit Display

Following up on the outstanding shopper marketing program launched last year, Alliance is proud to offer the next iteration of its GTM Backlit Marquee. Based on retailer feedback and comments, we have added a double-sided display to the program – allowing stores to mount the sign to promote both in-store and the store's exterior (or to use for multiple promotions in-store).

The new backlits maintain the 16” x 20” portrait formatting and will ship with multiple headers for use in promotions – “Now Playing”, “Coming Soon”, and “Staff Pick”. All participants in the program will continue to receive regular shipments of 16” x 16” overlays to use to promote new, evergreen or seasonal games at no additional cost to you. Each of the transparencies we send you represents a paid advertisement for the game featured.

We ask that retailers make use of all of the applicable overlays sent in a given month. While we want to allow you great flexibility in adapting the display to work best in your store, using each will help to ensure increased sales for you and the publisher. It’s our hope that your participation will lead to continuation and expansion of the program as well as profits for you!

We kindly request that retailers participating in this program provide a photo of the sign installed in-store along with any surrounding display for use in promoting the value to publishers. Simply send your image along with your store name to

Signs will be manufactured to ship to retailers in early 3Q 2016. 

Please contact your Alliance Account Representative for more information.

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