Tuesday, May 3, 2016

2016 Premier Retailer Offers from Alderac Entertainment

Alderac Entertainment knows that there are truly a limited number of PREMIER RETAILERS.

The title “premier” is thrown around a lot in the gaming industry but to AEG it means the following.

A Premier Retailer:
• Cares enough about their business to attend Trade Shows and Open Houses.
• Stocks multiple lines of AEG products.
• Has a clean and inviting store.
• Learns, teaches, and plays new games.

Business is booming but AEG wants to make sure it is booming in the right places. That means upgrading their services to the best retailers in the business. Below is a list of the AEG Demo programs releasing in the next 3 months. Contact your Alliance Account Rep to take advantage of these programs. 

May - Epic PvP Guaranteed Demo

AEG will sign up or provide a Vanguard (our demo personnel) to host a demo of Epic PvP at your store, or provide 3 free copies of the base game and first expansion, at AEG’s discretion. This promotion aims to introduce AEG’s Demo Program to the Premier Retailers.

- Premier Retailer purchases 6 copies of Epic PvP: Fantasy (AEG 6201).

Promotion includes:
- The AEG Demo Program will reach out to the Premier Retailer to set up a demo.
  -- We will either provide a Vanguard to run an event
  -- Or sign up a Vanguard at that store and empower them to demo.
- If the demo is not achievable, AEG will compensate the Premier Retailer with 3 copies of the base game and 3 copies of the first expansion.

- Ongoing: Indicate any retailers that have ordered 6 copies of Epic PvP Fantasy (AEG 6201) and would like to participate in this promotion. We will get Demo Program on their promised demo.
- May 6th, 2016 - Final confirmation of customers participating in this Premier Retailer Offer.
- May 1st - May 31st, 2016 - Period for May promotion demos. Note: International customers may need to schedule outside this period.

June - Guildhall Fantasy - Box of Holding Promo

Guildhall is back! The award-winning game gets a facelift, new cards, and a new way to play. Three awesome releases in three months: Guildhall Fantasy: Fellowship - June; Guildhall Fantasy: Alliance - July; Guildhall Fantasy: Coalition - August. This promotion will provide participating stores with a demo copy of each Guildhall Fantasy release and a single copy of our promotional item, the Box of Holding for use at the store or as a prize. This will be the only way that retailers will be able to receive a Box of Holding.

- Premier Retailer purchases 5 units of each Guildhall Fantasy release (Fellowship, Alliance, and Coalition). Box of Holding & demo copies will be sent out with confirmation of Fellowship order.

Promotion Includes:
- 1 Demo copy, each, of Guildhall Fantasy Fellowship, Alliance, and Coalition.
- 1 Box of Holding promotional item.

- May 23rd, 2016 - Confirmation that Premier Retailers ordered 5 units of Fellowship.
- May 25th, 2016 - Box of Holding and demo copies will be sent with Fellowship shipments.
- June 10th, 2016 - Confirmations that Premier Retailers ordered 5 units of Alliance.
- July 5th, 2016 - Confirmations that Premier Retailers ordered 5 units of Coalition.

July - Dice City: Crossroads Pre-Pre-Release

Dice City: Crossroads is the latest expansion for Dice City and we want to give you a chance to sell it BEFORE our Gen Con release. We’ll also provide some extra promo cards to hand out to your customers!

- Premier Retailer pre-orders 12 units of Dice City: Crossroads

Promotion Includes:
- Pre-release period begins July 21st, 2016.
- Promo cards alongside new product 
- Demo copies of Dice City may be available, on a case-by-case basis.

- Dice City: Crossroads orders due June 28th, 2016
- Confirmations of Premier Retailer participation due June 28th, 2016
- Promo materials shipped with product July 1st, 2016 
- Pre-release period starts July 21st, 2016
- AEG pre-releases Crossroads at Gen Con (August 4th)
- Non-premier retailers & online August 15th

July - Risk-Free Mystic Vale

Order 36 copies of Mystic Vale and AEG guarantees you will sell them by August 30th, 2016 or we will take them back, no questions asked. We encourage every Premier Retailer interested in this promotion to communicate with us if they would like to participate but 36 copies is too much.

- Premier Retailer pre-orders X (36) copies of Mystic Vale
- PR prominently displays Mystic Vale until August 22nd, 2016
- Staff knowledgeable on Mystic Vale and at least 2 scheduled demos before August 8th, 2016

Promotion Includes:
- Up to 36  copies of Mystic Vale will be returnable 
- Signage
- Advance Demo Copy
- Additional support TBD

- Orders for Mystic Vale due June 8th, 2016
- Confirmation of Premier Retailer participation due June 8th, 2016
- Brick & Mortar pre-release for Mystic Vale begins July 14th, 2016
- Full release of Mystic Vale August 8th, 2016
- PR submits pictures of 2 demos no later than August 8th, 2016
- PR may stop prominently displaying Mystic Vale on August 22nd, 2016
- PR may begin return process August 30th, 2016

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