Friday, May 20, 2016

Coming Soon From IDW Games - Teenage Mutant Ninja Turtles: Shadows of the Past

Teenage Mutant Ninja Turtles: Shadows of the Past

SKU: IDW 00929
MSRP: $89.99
Players: 2-5
Ages: 12+
Playtime: 60-90 minutes

In Teenage Mutant Ninja Turtles: Shadows of the Past, a miniatures combat, scenario-driven campaign game that features story content from IDW`s TMNT comic, players take on the role of their favorite Turtle or the ultimate villain Shredder, battling their way through a series of missions in which they develop their characters` strengths, fighting styles, and equipment along the way to create a lasting story arc. Fan-favorite characters like Casey Jones and Alopex appear throughout the missions as the Turtles call on their closest allies for help in battling their deadliest foes.

Designed by premiere game designer Kevin Wilson (Descent, Arkham Horror) and featuring more than 40 sculpted miniatures, 12 unique maps, and over 100 cards showcasing all-new original artwork, Teenage Mutant Ninja Turtles: Shadows of the Past is the definitive TMNT gaming experience!

Contact your Alliance Account Rep to preorder your copies today!

Releases in August!

Thursday, May 12, 2016

Preorders Due for Z-Man Games' Pandemic: Iberia

It's the mid-19th Century and diseases are spreading fast on the Iberian Peninsula. Your
mission? As members of The Second Royal Philanthropic Expedition, you must research four deadly diseases: malaria, typhus, cholera, and yellow fever. 

From Barcelona to Lisboa, you will travel by carriage, boat, and train to help the Iberian populace. In addition to treating patients and sharing your research, you will develop railways and purify water to help you contain the spread of disease. Outbreaks and epidemics spread the diseases at an alarming rate. Can you save humanity? 

Preorders due Friday, May 13th! 
Contact your Alliance Account Representative to preorder your copies!

Pandemic Iberia

SKU: ZMG 71120
MSRP: $49.99

Players: 2-5
Ages: 8+
Playtime: 45 minutes

Explore the Iberian Peninsula with new and classic Pandemic gameplay.
Experience two historical challenges.

Limited Collector's Edition - One-time only print run!

Ride the rails across the Iberian Peninsula.

Purify water to slow the spread of diseases.

Research the diseases and make history!

Contents: 7 Role cards, 7 Pawns, 69 Player cards, 5 Reference cards, 48 Infection cards, 96 Disease cubes, 14 Purification tokens, 20 Railroad tokens, 1 Prevention token, 4 Research markers, 1 Infection rate marker, 1 Outbreaks marker, 4 Hospitals, 1 Board, 5 Challenge cards, 1 Rulebook, and 1 Art book.

Friday, May 6, 2016

Introducing the new Double-Sided Backlit Display

Following up on the outstanding shopper marketing program launched last year, Alliance is proud to offer the next iteration of its GTM Backlit Marquee. Based on retailer feedback and comments, we have added a double-sided display to the program – allowing stores to mount the sign to promote both in-store and the store's exterior (or to use for multiple promotions in-store).

The new backlits maintain the 16” x 20” portrait formatting and will ship with multiple headers for use in promotions – “Now Playing”, “Coming Soon”, and “Staff Pick”. All participants in the program will continue to receive regular shipments of 16” x 16” overlays to use to promote new, evergreen or seasonal games at no additional cost to you. Each of the transparencies we send you represents a paid advertisement for the game featured.

We ask that retailers make use of all of the applicable overlays sent in a given month. While we want to allow you great flexibility in adapting the display to work best in your store, using each will help to ensure increased sales for you and the publisher. It’s our hope that your participation will lead to continuation and expansion of the program as well as profits for you!

We kindly request that retailers participating in this program provide a photo of the sign installed in-store along with any surrounding display for use in promoting the value to publishers. Simply send your image along with your store name to

Signs will be manufactured to ship to retailers in early 3Q 2016. 

Please contact your Alliance Account Representative for more information.

Tuesday, May 3, 2016

2016 Premier Retailer Offers from Alderac Entertainment

Alderac Entertainment knows that there are truly a limited number of PREMIER RETAILERS.

The title “premier” is thrown around a lot in the gaming industry but to AEG it means the following.

A Premier Retailer:
• Cares enough about their business to attend Trade Shows and Open Houses.
• Stocks multiple lines of AEG products.
• Has a clean and inviting store.
• Learns, teaches, and plays new games.

Business is booming but AEG wants to make sure it is booming in the right places. That means upgrading their services to the best retailers in the business. Below is a list of the AEG Demo programs releasing in the next 3 months. Contact your Alliance Account Rep to take advantage of these programs. 

May - Epic PvP Guaranteed Demo

AEG will sign up or provide a Vanguard (our demo personnel) to host a demo of Epic PvP at your store, or provide 3 free copies of the base game and first expansion, at AEG’s discretion. This promotion aims to introduce AEG’s Demo Program to the Premier Retailers.

- Premier Retailer purchases 6 copies of Epic PvP: Fantasy (AEG 6201).

Promotion includes:
- The AEG Demo Program will reach out to the Premier Retailer to set up a demo.
  -- We will either provide a Vanguard to run an event
  -- Or sign up a Vanguard at that store and empower them to demo.
- If the demo is not achievable, AEG will compensate the Premier Retailer with 3 copies of the base game and 3 copies of the first expansion.

- Ongoing: Indicate any retailers that have ordered 6 copies of Epic PvP Fantasy (AEG 6201) and would like to participate in this promotion. We will get Demo Program on their promised demo.
- May 6th, 2016 - Final confirmation of customers participating in this Premier Retailer Offer.
- May 1st - May 31st, 2016 - Period for May promotion demos. Note: International customers may need to schedule outside this period.

June - Guildhall Fantasy - Box of Holding Promo

Guildhall is back! The award-winning game gets a facelift, new cards, and a new way to play. Three awesome releases in three months: Guildhall Fantasy: Fellowship - June; Guildhall Fantasy: Alliance - July; Guildhall Fantasy: Coalition - August. This promotion will provide participating stores with a demo copy of each Guildhall Fantasy release and a single copy of our promotional item, the Box of Holding for use at the store or as a prize. This will be the only way that retailers will be able to receive a Box of Holding.

- Premier Retailer purchases 5 units of each Guildhall Fantasy release (Fellowship, Alliance, and Coalition). Box of Holding & demo copies will be sent out with confirmation of Fellowship order.

Promotion Includes:
- 1 Demo copy, each, of Guildhall Fantasy Fellowship, Alliance, and Coalition.
- 1 Box of Holding promotional item.

- May 23rd, 2016 - Confirmation that Premier Retailers ordered 5 units of Fellowship.
- May 25th, 2016 - Box of Holding and demo copies will be sent with Fellowship shipments.
- June 10th, 2016 - Confirmations that Premier Retailers ordered 5 units of Alliance.
- July 5th, 2016 - Confirmations that Premier Retailers ordered 5 units of Coalition.

July - Dice City: Crossroads Pre-Pre-Release

Dice City: Crossroads is the latest expansion for Dice City and we want to give you a chance to sell it BEFORE our Gen Con release. We’ll also provide some extra promo cards to hand out to your customers!

- Premier Retailer pre-orders 12 units of Dice City: Crossroads

Promotion Includes:
- Pre-release period begins July 21st, 2016.
- Promo cards alongside new product 
- Demo copies of Dice City may be available, on a case-by-case basis.

- Dice City: Crossroads orders due June 28th, 2016
- Confirmations of Premier Retailer participation due June 28th, 2016
- Promo materials shipped with product July 1st, 2016 
- Pre-release period starts July 21st, 2016
- AEG pre-releases Crossroads at Gen Con (August 4th)
- Non-premier retailers & online August 15th

July - Risk-Free Mystic Vale

Order 36 copies of Mystic Vale and AEG guarantees you will sell them by August 30th, 2016 or we will take them back, no questions asked. We encourage every Premier Retailer interested in this promotion to communicate with us if they would like to participate but 36 copies is too much.

- Premier Retailer pre-orders X (36) copies of Mystic Vale
- PR prominently displays Mystic Vale until August 22nd, 2016
- Staff knowledgeable on Mystic Vale and at least 2 scheduled demos before August 8th, 2016

Promotion Includes:
- Up to 36  copies of Mystic Vale will be returnable 
- Signage
- Advance Demo Copy
- Additional support TBD

- Orders for Mystic Vale due June 8th, 2016
- Confirmation of Premier Retailer participation due June 8th, 2016
- Brick & Mortar pre-release for Mystic Vale begins July 14th, 2016
- Full release of Mystic Vale August 8th, 2016
- PR submits pictures of 2 demos no later than August 8th, 2016
- PR may stop prominently displaying Mystic Vale on August 22nd, 2016
- PR may begin return process August 30th, 2016