Wednesday, May 22, 2013


On June 19th, 2013 Cryptozoic will be releasing our highly anticipated game, The Hobbit: An Unexpected Journey Board Game. Just like a new movie release, we think this game deserves a bit of a party and want to offer a special opportunity to participating retailers. Our Game Premiere program has been designed specifically to help retailers capture that excitement around the release of a new game. Keep reading for more information about our Game Premiere program and the specifics for release of The Hobbit: An Unexpected Journey Board Game!

What is a Game Premiere Night?
Roll out the red carpet and give your customers the Game Premiere experience! By pre-ordering a Game Premiere Night kit, your store will be able to host a demo night and sell copies of the game during the weekend before the street date. Customers love getting their hands on highly anticipated games early.  Organizing a demo can help them quickly learn and enjoy their purchase.

Game Premiere Night Kits include:
  • 1 Game Premiere Night Poster to help you advertise the event.
  • 1 Case of the upcoming game (6 games per case for The Hobbit: An Unexpected Journey Board Game, may vary for future games)
  • 1 Reduced Cost Demo copy of the full game
  •  Event Instruction sheet / Sell sheet with information to help you effectively sell the game to your customers.

These event materials will arrive the Friday before the official release. Your store can choose any time after you receive the kit. Games may be sold to customers during your event and any time after. This gives you almost a week of sales before the full official release on June 19th.  Use the included poster to display the time and date of your event.

The Hobbit: An Unexpected Journey Board Game – Order the Game Premiere Night Kit Today!

From master game designer Reiner Knizia comes The Hobbit: An Unexpected Journey Board Game, an exciting game of adventure in which you join Bilbo Baggins™ and his 13 Dwarven companions on their journey through the Lonelands and Misty Mountains, encountering Goblins, Trolls, and other dangers that seek to put an end to their adventures. Traverse your way through two boards, each more difficult than the last, with the goal of coming out alive and prepared for the dangers that lie ahead. Your accumulated points at the end of the game will be your personal mark for finding out how successful you really are as an adventurer!

Offer a Middle-earth event to your customers any time between June 14th and June 19th by ordering a Game Premiere Night Kit from your Alliance rep today!

To learn more visit Cryptozoic's web article!

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