Friday, March 29, 2013

Mastering the G&S Sign

Read the set of image instructions below to set up your G&S lit sign from Alliance!

1. The set of “feet” come packaged sideways. Unscrew the feet slightly and move them to either end of the sign.

2. Once unscrewed and re-positioned, turn the feet 90 degrees to make a T across the bottom of the sign. Tighten screws to secure.

3. Do this for both sides of your sign’s feet.

4. VoilĂ ! A beautifully standing G&S sign for your store!

Check out how The Gaming Pit has their Geek & Sundry sign displayed! Way to go guys - it looks awesome!

YouTube Weekly

There have been so many awesome YouTube videos posted this week related to the gaming industry. Here are just a few we want to share with you this week!

Felicia Day Wants to Know Are You Ready for #TableTopDay?

Bob & Angus Show: Chicken Dance

Grant Imahara Talks #TableTopDay

Thursday, March 28, 2013


TableTop Day is right around the corner and we at Alliance are beyond excited! In this post you will find additional resources to make your International TableTop Day event even better! Print out the newly added Fiasco downloads and the awesome cut outs of Wil himself and the infamous Trophy of Awesome! Share your experience with everyone by using #TableTopDay on all your social media pages.

Download these great FIASCO printable resources for your TableTop Day event!

Facilitating Fiasco
Fiasco Playmat
Fiasco Free Poster
Business Casual 
Saturday Night 78
Saturday Night 78 cards

Invite Wil Wheaton to your event and present his infamous *Winner’s trophy! 
Download Wil Wheaton cut-out
Download Trophy of Awesome cut-out *Yellow tape and Sharpie Not Included

Use the #TableTopDay on all of your social media outlets
Post images and comments on Instagram, Twitter, Google+ and all of the other handy social media outlets out there!

Other Resources:
Download free web ads for your store's website! 
Head over to and hit the Downloads tab at the top! The web advertisements come in the following formats: 200x200, 300x600, 520x260, 120x240 and 300x250 pixels. 
Download these bag stuffers from Alliance
4 flyers with Store Info
4 flyers with Store Blank
4 flyers with Basic SaveTheDate
2 flyers with Store Blank
Does you store have a Facebook page?
If you do, then make an event and invite all of your followers! Add a TableTop cover photo to your store’s Facebook page. Find the sample cover photo at the very top of this email or at Alliance Game Distributor or International TableTop Day Facebook pages.
Send a press release to your local media and press outlets!
If you have never written a press release before, do not fear! Alliance has put together a sample press release for retailers to customize for themselves. To view the press release sample visit our Alliance Aloud blog post, “TableTop Day Press Release Sample”. Gain local media attention like you’ve never had before! Grow local hype about your store and your TableTop Day event!

Mark you calendars - Season Two of TableTop airs April 4th!  


Monday, March 11, 2013

Alliance Exclusive Hobby Distributor for Cryptozoic Entertainment

Official Press Release Announcement:

Cryptozoic Announces Exclusive Partnership
with Alliance Game Distributors

Cryptozoic Entertainment is excited to announce a partnership with Alliance Game Distributors and Diamond Comic Distributors. Effective immediately, Alliance and Diamond will be the sole distributor of Cryptozoic board games to hobby retailers in the United States. 

The World of Warcraft Trading Card Game and non-sport collectible trading cards will continue to be distributed through existing distribution channels. Cryptozoic will continue to distribute board games and other products to Canada through Grosnor Distribution, Universal Distribution, and Lion Rampant Imports.  Other international distribution channels will remain unchanged as well.

This partnership will enable Cryptozoic to deliver some exciting new promotional programs to retailers and will ensure consistent and direct support for hobby stores.

“We are very confident that our new partnership will allow us to focus on creating incredible licensed and original board games with the marketing materials and programs to support them.  Alliance will help us reduce product shortages, execute effective promotional programs, and provide exceptional support for every hobby store,” said Cryptozoic Entertainment’s National Hobby Channel Manager, Sara Erickson. “We want to ensure that retailers and consumers see a tangible benefit from this change. We have outlined several new programs that are only possible with the outreach and coordination efforts offered by Alliance.”

Daniel Hirsch, President of Alliance Game Distributors adds, “We are pleased to be given this opportunity to provide an enhanced level of service to Cryptozoic and to the core market as a whole. We look forward to distributing an exciting and expanding line-up of Cryptozoic products, and promoting unique and innovative programs with them!"

Upcoming retailer promotions include the Product Swap Program which will allow hobby stores to purchase select Cryptozoic products with the ability to return unsold quantities for credit towards other Cryptozoic products. The Game Premier Night Program is another upcoming program that allows retailers to sell a new game up to one week before the release date. Players will enjoy a retailer exclusive event that will be supported with free promotional materials included in a Game Premier Night Kit available through Alliance. These programs and other upcoming retailer promotions will be described in detail during Cryptozoic’ s GAMA Trade Show seminars in Las Vegas March 18-22nd


Effective March 11th, 2013, Cryptozoic Entertainment will be distributing board games exclusively through Alliance Games Distributors & Diamond Comic Distributors for hobby stores based in the United States of America.

Q: As a hobby store owner, how will this change benefit me and my customers?
A: Easy access to great promotional programs and more consistent supply will help you sell more games and ensure that your customers are able to purchase the games they want.

When we have a program to offer, Alliance will help us advertise and will make it very easy for you to sign up. All you have to do to email or call your Alliance rep to request information or promotional items. We have met with the Alliance sales team to find out what we can do to help them help you. Need a poster to brighten your store? Just call your rep. Want to sign up for a Game Premier event? Send a quick email. It’s just that easy.

With only one distributor, we can also receive accurate data about how quickly our games are selling so that we can reprint popular games and get them back in stock quickly. Some of our games, including The Walking Dead Board Game, are so popular that we are not able to produce enough to fill demand. We may still run into these issues but at least we will have a better ability to forecast and reduce these shortages. Consolidating all of our games into a few Alliance and Diamond warehouses also avoids issues where one distributor is over stocked and another is sold out. If there are copies available, we want you to be able to order them.

Q: What specific new programs will be offered as a result of this change?
A: We have a slew of new promotional programs that will help retailers sell our games.

One of the most exciting is our Product Swap Program. We will be offering retailers a chance return unsold copies of select games during Q4 this year in exchange for any other Cryptozoic product. As part of our celebration for the upcoming movie, The Hobbit: The Desolation of Smaug, we will be offering with program for any of our Middle EarthTM themed games. This is a program that we have been wanting to do for a long time but were not able to execute without the help of Alliance’s organized sales team.

Another program beginning in May will be the Game Premier program. Much like a movie premier, we want to help you offer a preview event for our upcoming games. Stores will be invited to purchase the Game Premier kit including one case of the new game, a reduced cost demo copy, a poster, promo cards for each purchased game (when available) and an instruction sheet. This kit will arrive approximately one week before the street date for the new game. Allowing your players to demo and purchase the game before the street date will help you create an exciting event. This program will be available for some of our highly anticipated games such as The Hobbit: An Unexpected Journey Board Game and Night Eternal, A True Blood® Card Game.

Other programs will be announced and detailed during our retailer seminars at the upcoming GAMA Trade Show in Las Vegas March 18th-22nd.

Q: Cryptozoic has some really exciting new games coming out soon. I’ve already pre-ordered these games with another distributor. Do I need to re-order these games from Alliance?
A: Yes. All future releasing products will be available only through Alliance or Diamond. We don’t want you  or your customers to miss out on any of the products releasing in the next few months so make sure to contact your Alliance or Diamond rep today!

Q: Where can I order World of Warcraft TCG products or Cryptozoic Trading Cards?
A: This exclusive agreement only relates to upcoming Cryptozoic Board Games. Please feel free to continue purchasing World of Warcraft TCG or non-sport collectible trading card products through your current distributor. 

Q: If I don't have an account with Alliance or Diamond, how do I get one?
A:  Simply contact Marc Aquino, Vice President of Sales and Customer Service for Alliance at 800-NOW-GAME x9238 or via email at, and he will gladly help you with your application.

Q: Will I be able to order directly from Cryptozoic Entertainment?
A: No, Alliance and Diamond are the only source for Cryptozoic board games to hobby game retailers in the US. 

Q: If I have additional questions, who should I contact?
A: At Cryptozoic Entertainment, contact Sara Erickson, National Hobby Channel Manager at 949-385-6003 or via email at:
For Alliance, contact Mike Webb, VP of Marketing and Data Services at 800-NOWGAME x9239 or via email at

About Cryptozoic Entertainment
Founded in 2010, Cryptozoic Entertainment, Inc. is a premier developer and publisher of original and licensed board games, card games, comics and trading cards, including The Walking Dead™ Board Game, the World of Warcraft® Trading Card Game, The Lookouts comic book, and The Big Bang Theory Party Game. Following a philosophy and core principle of "Fans First," the dedicated gamers and fans of the Cryptozoic Entertainment team are focused on producing fun and amazing products along with epic events that bring all gaming fans together as part of the Cryptozoic community. Visit for additional product and event information.
©2012 Cryptozoic Entertainment. All rights reserved.

About Alliance Game Distributors
Alliance Game Distributors is a recognized leader in Hobby Distribution, offering an exceptional range of products, services, and programs to adventure-hobby retailers throughout North America and the world. With 5 sales offices and 4 warehouses in the US, the company takes pride in providing the best service, finest selection, and best support in the industry. For additional information, visit

About Diamond Comic Distributors
Diamond is at the nexus of comics and pop culture. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books, graphic novels, and related pop-culture merchandise, serving thousands of retailers worldwide. For more information, visit Diamond on the web at

Thursday, March 7, 2013

Yu-Gi-Oh! WizKids Announcement!

Official Press Release:

4K Media Inc. Announces WizKids Deal for HeroClix & Dice Building Games Worldwide excluding Asia

6 March 2013 – (New York, NY) 4K Media Inc., the newly formed, wholly owned subsidiary of Konami Digital Entertainment, Inc. announced today that it is creating a line of the games using the WizKids HeroClix and Dice Building Game platform, Quarriors, featuring the Yu-Gi-Oh! Classic animated library. Under the agreement, WizKids will produce a line of games based on the beloved animated series that first aired eleven years ago. The first HeroClix release will feature approximately 50 collectible HeroClix figures released with a two player Starter and Booster expansion packs. The product is expected to hit the market later this year with additional sets being released throughout 2014. Yu-Gi-Oh! HeroClix and Dice Building Games will be available at specialty, hobby and comic book stores worldwide excluding Asia.
Mr. Shinichi Hanamoto, chairman and president corporate officer 4K Media Inc. said, “We think the combination of the Yu-Gi-Oh! Classic brand and HeroClix will be a big hit especially in the gaming community who have ardently supported our brand for so many years and who love the HeroClix game play. It is a terrific opportunity to offer another way to engage our fans.”
Justin Ziran, president of WizKids said “We’re honored to be involved with Yu-Gi-Oh!, such a tremendously successful property with such a long history of success. We’re excited to offer pre-painted figures of beloved characters to Yu-Gi-Oh! fans around the world.”
The Yu-Gi-Oh! phenomenon swept the US and global markets in 2001 and continues to captivate boys with its best-selling trading card game, animated television series and motion picture releases.

About 4K Media Inc

4K Media Inc. is a wholly owned subsidiary of Konami Digital Entertainment, Inc., created to manage the Yu-Gi-Oh! franchise outside of Asia. 4K Media is responsible for brand management, licensing, and marketing of Yu-Gi-Oh!, as well as production and distribution of the Yu-Gi-Oh! television series. The Yu-Gi-Oh! animated franchise, with nearly 600 episodes, consists of the original Yu-Gi-Oh!, Yu-Gi-Oh! 5D’s, Yu-Gi-Oh! GX and Yu-Gi-Oh! ZEXAL, has been translated and broadcast in 90 countries on many of the top leading networks.

About WizKids

WizKids/NECA, LLC, a wholly-owned subsidiary of NECA, is a New Jersey-based game developer and publisher dedicated to creating games driven by imagination. WizKids first pioneered the Combat Dial system featured in HeroClix, the most successful collectible miniatures game on the market today, with over 400 million miniature game figures sold worldwide. WizKids continues to produce new proprietary game platforms and properties including the award-winning board game Mage Knight, the groundbreaking Dice Building Game engine used in the critically-acclaimed gameQuarriors, as well as the innovative Connect with Pieces puzzle building game platform.
For licensing opportunities and information, contact:
Jennifer Coleman 212 591 2120 or
For Immediate Release

Jennifer Coleman, 4K Media Inc.
212 590 2120
Leonardo Saraceni, NECA
908 686 3300(x230)

- Emily

Tuesday, March 5, 2013

Retailer Resource: TTDay Press Release Sample

Alliance would like to provide our customers who are participating in TableTop Day with a Press Release Sample. Change the items highlighted in blue to customize the press release with your store's information. Email this press release to your local media and press resources, post it on your blog, Facebook page, and website. Check to see if there are local entertainment/lifestyle/event websites or publications that would be best suited for this event!

Start promoting your event today!!

- Emily

Press Release Sample:


(City, State) – (Month Day, 2013) Store Name announced today it will host an event to celebrate International TableTop Day on Saturday March 30th 2013 from AMPM at Store Address. The event is open to the public and will include the opportunity to play games, to learn new games, and to just have fun!

International TableTop Day was created and inspired by the premium YouTube Channel, Geek & Sundry. Geek & Sundry’s YouTube series TableTop, hosted by Star Trek Next Generation’s Wil Wheaton, has become a geek sensation over the past year! TableTop features the best of indie geek culture and the internet’s foremost geek voices; a diverse line-up of players come together to battle it out over the games they love. More information on the event can be found at

Describe your TableTop Day plans here. Here are some helpful talking points:
What is the time of your event?
What games will you play?
How many people do you expect to come?
Why have you decided to host the TableTop Day event?

Provide a brief history of your store, if appropriate. Here are some helpful talking points:
How long have you been in business?
What are some hot items in your store currently?
Do you run weekly or monthly events? Briefly describe these events - what’s the turn out? How often are your events?

International TableTop Day is a celebration for all the fans of tabletop gaming; a single day where the whole world is brought together in a common purpose of spending time together and having fun.

We hope you will join us on March 30th from AM-PM at Store Name located store address.

Visit our website for more details: provide link if available
Follow event updates on our Facebook: provide link if available

Monday, March 4, 2013

Mayfair Demo-2-Demo Program at GAMA!

Mayfair Games is proud to continue its support of GAMA and once again present its popular D2D program [Demo-2-Demo]  at the GAMA Trade Show in Las Vegas, NV on March 19, 2013.  Each session will introduce three Mayfair titles to participants, teaching participants how to demo and sell each game, and present additional materials that will support product sales.

Zen Garden™; Road Rally USA™, Aeroplanes™ Plus placemat packs, thumb drives and other great products!

Each session can each accommodate sixty-four (64) retail stores.  Each registered retailer may bring one additional staff member to participate in the demo (though only one box will be distributed to each store).  If you have multiple stores, you will need to register each store separately if you wish to have more than two representatives attend the session.    Thank you for supporting Mayfair Games and the GAMA Trade Show.

GTS D2D Program Tuesday Afternoon- [1pm - 4pm]

GTS D2D Program Wednesday Morning- [9am - noon]

Friday, March 1, 2013

Southwest Game Gathering Success!

Alliance would like to give a big thanks to everyone who joined us for the Alliance Southwest Game Gathering in Austin, Texas, this past weekend. We want to express a special thank you to our six manufacturers who were present for the event; Days of Wonder, Mayfair Games, Publisher Services Inc, Steve Jackson Games, Wizards of the Coast and WizKids! 

Saturday with our retailers was an absolute blast…and the swag bags weren't so bad themselves! 

Thank you to everyone who came out! We plan to host another Game Gathering soon so please stay tuned!

- Emily