Thursday, February 28, 2013

How Can Your Store Participate in International TableTop Day?

Excellent Question!

I'm here to help you find out.

1. Have you registered your store as a TableTop Day event center?
Yes, you say? Excellent! No, You haven't? Then check out the easy instructions to do so below!
  1. Go to
  2. Create a new event by going to the event tab or click on the “create one” button on the home page
  3. Select “business/retail event”
  4. Fill in the retailer information section completely
  5. Fill in the event information section completely
2. Order a Geek & Sundry TableTop Day Launch Kit only through Alliance! 
There are two kits to choose from, they are in production and will be ready the week of TableTop Day.
G&S 001          TableTopDay Retail Launch Kit                     $50.00
G&S 002          Premium TableTop Retail Launch Kit           $500.00
Each kit comes with an amazing marketing kit for your store; posters, 20 save the date cards, a window cling, 12 "As Seen on TableTop" shelf talkers, and great game giveaways* (listed below). The Premium Kits include more promotional value for the retail store; they will be hosted on the TableTop Day website as a Premium game store, will have their event live-streamed to Geek & Sundry, and receive a backlit Geek and Sundry sign!

3. Download free web ads for your store's website! 
Head over to and hit the Downloads tab at the top and start promoting! The web advertisements come in the following formats: 200x200, 300x600, 520x260, 120x240 and 300x250 pixels. 

4. Bag Stuffers: Print and make your own copies of the TableTop Day flyer
You can make your own flyers or print out a graphic from under the Downloads tab at the top! Place 2, 4, maybe even 6 on a page, but be sure to make enough copies to cut out and add into the bags your customers walk out with!

5. Does you store have a Facebook page?
If you do, then make an event and invite all of your followers!
Tell us what your doing in preparation of TableTop Day on March 30th below in the comments section!

- Emily

*Game Giveaways
The game giveaways are not to be sold in-store; these items are packaged for the sole purpose of being given out to customers during the TableTop Day event, March 30th 2013.
Current contents of Game Giveaways:
Alderac Entertainment Group - Smash Up Bases (2), Asmodee – 7 Wonders Catan Board (2) Atlas Games – TableTop Gloom Expansion (2), Blue Orange – Sample Pack (2) Calliope Games – Tsuro Tiles (2), Fireside Games – Multi-Color Hero (5), Floppet - Guild Floppets (3), HL Games - Word Winders Download (5), Iello - Wil's Favor (2), Indie Board & Card - The Resistance (1), Looney Labs - Star Fluxx Promo Card (10), Mayfair Games - Tile Expansions (1), North Star Games - Promo Cards (2), Playroom - Killer Bunny Promos (2), Steve Jackson Games - Munchkin Bookmarks (5), Wiggity Bang – Quao (1), Wizards of the Coast - D&D Buttons

Wednesday, February 27, 2013

Geek & Sundry Announces Int TableTop Day!


Hit Play!



LOS ANGELES, CA - FEBRUARY 27th - Geek & Sundry, the award-winning original YouTube channel, is proud to announce the first International TableTop Day on March 30, 2013. International TableTop Day encourages people from around the globe to participate in the joys of board gaming by empowering the community to host thousands of gaming events internationally. Participants can sign up at for free events at their favorite local game stores or submit their own event at their home, community center or business. Participants are encouraged to use the hashtag #TableTopDay on social media to share and connect their own events on a global scale.

Inspired by tremendous fan response to the the critically acclaimed show TableTop co-created and hosted by Wil Wheaton (Star Trek, Big Bang Theory, Leverage), Felicia Day and her team hope that the day will grow the gaming community by encouraging fans to come together and play more games. “Gaming is a huge passion of mine, and I’m thrilled to help launch this event that will allow gamers all over the world to celebrate their passions together in real life.” Felicia Day, Creator and Founder of Geek & Sundry said. “The response we’ve received around our show, TableTop, has shown us that tabletop gaming brings people together in a unique and powerful way. We want to celebrate this on a larger scale and give back to our wonderful community.”

Industry-leading sponsors such as Asmodee Editions, Days of Wonder, Mayfair Games, Steve Jackson Games, Wizards of the Coast, and many other major publishers are offering free promotional items and games as part of International TableTop Day to over 1,000 game stores around the world. “In the 20 years I’ve been in the game industry, nothing has moved the needle the way TableTop has,” said John Zinser president of Alderac Entertainment Group. “We’re proud to be a partner for International TableTop Day and take Geek & Sundry’s success to the next level.”

In conjunction with this announcement, Geek & Sundry has revealed their website, the central hub for the community to bring together tabletop fans, publishers, and retailers from around the world. The website provides fans with resources such as the interactive event map which tracks all #TableTopDay events worldwide, inspirational videos from their favorite YouTube stars, blog posts by popular columnists on how to plan for their event, and fun downloadable content to keep fans excited leading up to March 30th, 2013. Organizations, businesses, community centers, retail stores, and fans worldwide are invited to submit their own events for free and help make International TableTop Day a community-driven celebration of tabletop gaming.

About Geek & Sundry: Original YouTube channel Geek & Sundry features the best of indie geek culture and the internet’s foremost geek voices. Founded by the producers of the hit web series The Guild, Geek & Sundry offers a diverse lineup of shows that create a hub for fans of comedy, gaming, comics, music, and literature around the world. Spearheaded by prominent geek figureheads, Geek & Sundry features original content by Felicia Day (The Guild, Dr. Horrible, Eureka), Wil Wheaton (Star Trek, The Big Bang Theory). For more information, & watch us on YouTube at

Contact Information
Tabitha Grace Smith,
Boyan Radakovich,

Premium YouTube channel Geek & Sundry features the best of indie geek culture and the internet’s foremost geek voices. Founded by the producers of the hit web series The Guild, Geek & Sundry offers a diverse lineup of shows that create a hub for fans of comedy, gaming, comics, music, and literature around the world. Spearheaded by prominent geek figureheads, Geek & Sundry features original content by Felicia Day (The Guild, Dr. Horrible, Eureka), Wil Wheaton ( Star Trek , The Big Bang Theory ). For more information, visit & watch us on YouTube at - See more at:

Saturday, February 9, 2013

Demos...Calling All Demos!

Alliance Game Distributors has carried many demo programs, provided by our manufactures, throughout the company’s history. The importance of having demo games in your retail store is so critical, especially when so many customers want a true feel for the game before purchasing. We totally understand and we want to support their purchasing curiosity.

Before we go over what demo’s Alliance is currently carrying, let’s looks over…

Benefits of In-Store Demoing

  • Allows customers to test or try the game before purchasing
  • Stimulated buyer’s purchasing decision
  • Increase customer’s desire to own the game after demoing
  • Easier selling situation for Retailer when demoing
  • Retailer opportunities for up-sale or added product suggestions
  • Increase sales during open gaming nights
  • Increase in-store play (Increase game’s interest when other customers playing in-store)
  • Psychologically, putting something tangible in your customers hands may increase their desire to own the product
  • Demos will always be more interesting than reading info from the back of a box
To get the full list of the demos Alliance carries head over to our Retailer Services website, here. Check the list to see what demos you might be needing in your store. These items are only available to order through your Alliance Rep so give them a call!

Tell us what you love most about having demo games available in your store. Click below to comment!

- Emily

Wednesday, February 6, 2013

NY Toy Fair 2013!

New York Toy Fair 2013 Countdown Begins!

Alliance will be attending the 2013 Toy Fair convention hosted by the Toy Industry Association (TIA). This year is the convention's 110th year of exhibition. Toy Fair takes place from Sunday February 10th to Wednesday February 13th.  Toy Fair is hosted at the Jacob K. Convention Center in Manhattan, located at 11th Ave between 34th and 38th Streets. 

Alliance expects to make a great impression this year at Toy Fair. Each year our industry has become better and better and we enjoy the opportunity to exhibit at conventions to grow the industry even more. We plan to tell retailers about the type of amazing products we carry! Everyone needs a little Settlers of Catan or Ticket to Ride in their life...I mean, stores.

If you plan to attend Toy Fair this weekend, please stop by the Alliance booth and say hello! We are booth number 6017 this year. Zvesda, Gamewick, Day of Wonder, Yanagita Designs, and Modern Myths will be at our booth as well! 

I hope to blog about my experience as a first-time exhibitor while at the event! With over 1,000+ exhibitors and 25,000+ attendees, I'm confident I will have lots to share!

- Emily