Thursday, November 15, 2012

How will you be participating in Small Business Saturday?

Are your retail stores prepared for Small Business Saturday? Small Business Saturday will be held on Saturday November 24th 2012. This will be the third year for the annual event. First founded by American Express, Small Business Saturday encourages customers to shop small business the day after Black Friday. It would be great to see some of our retail stores participated in this important day!
Below are a couple promotional ideas businesses will be participating in, this upcoming Small Business Saturday.
“This year, almost half (47 percent) of small business owners nationwide plan to integrate Small Business Saturday into their holiday marketing strategy, reports the first Small Business Saturday Insights Survey by the National Federation of Independent Businesses (NFIB) and American Express. 
In order to get customers to “shop small,” the majority (67 percent) plan to offer discounts on Small Business Saturday. In addition, 46 percent will create coupons for future offers or discounts; 23 percent will give away prizes or host contests; and 20 percent will give away free gifts with a purchase.”
What will your small business retail store do for Small Business Saturday? Start brainstorming now about giveaways or coupons customers can use another time. We especially enjoy this promotion; it provides an incentive for your customers to return again before the holidays.
What are you doing this upcoming Small Business Saturday? Email Emily at to tell her your story. We’ll schedule to share your ideas on our blog in the upcoming week.
If you would like, tell us about your successful Small Business Saturday in the past. Any advice you would provide a retailer participating for the first time?
We love your feedback!
-       Emily

PS. The YouTube channel Geek&Sundry will be slowing down TableTop episodes over the holidays. There is a new TableTop episode scheduled today November, 15 2012. Episodes will air again in January of 2013.

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